Q & A with Keith Booker – General Manager

Q&A with James Wyatt – Sales Manager
May 21, 2019
Seawork 2019
June 3, 2019

Following on from a successful career as a commercial engineer, Keith Booker now oversees the operations of Watermota including the teams and supporting the dealerships throughout the UK , Ireland and Iceland.

Starting as a service engineer in 2013, Keith quickly moved on to Product Support Manager and then General Manager within three years. The fast rise through the company has been due to Keith’s management strengths as well as extensive engineering experience. He now manages the workshops, field service and parts department and oversees operations as well as concentrating on the productivity of the company.

You manage the operations of Watermota, what are your daily challenges?

I am always looking at ways to increase efficiency, maintaining correct stock levels to support our dealer network and local customers. My daily routine includes analysing sales figures and profit margins enabling us to stay competitive within the industry. I focus on facing issues with positivity and forward thinking to maintain a good working environment for the team.

What are the best areas of your role?

I enjoy motivating our teams to exceed customer expectations as well as completing difficult projects on time and within budget. Another rewarding area of the job is supporting our dealers by finding solutions for their requirements and technical issues.

How do you find managing a variety of roles?

It is important to prioritise and by understanding all aspects of our business helps me to do this. I find forward planning is key to achieving efficiency and the support of our management team and staff is invaluable.

What do you find is the biggest motivator for your team?

We fully involve our staff in all aspects when managing projects, from sales team achieving the sale, parts department procuring equipment to engineers assembling and testing. Everyone is aware of the importance of their part in the process which gives them pride in their work and a sense of achievement.

Where do you want to see Watermota in five years’ time?

The recent new warehouse and refurbishment has allowed us to increase capacity. We have an expansion programme for the workshops and field service department in place and new product lines coming in the near future should guarantee our expected sales growth. This is an exciting time for Watermota and I am proud to be a part of it.